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CINEMATIC
VIBE: Warm, magical, energized.
LIGHTING STRATEGY: Most of the light in this room needs to be directed toward the walls & ceiling.
ROOM FINISHES: Walls and ceilings should be medium to dark tones, with matte/satin finishes.
BRIGHT
VIBE: Clean, expansive, ordered.
LIGHTING STRATEGY: Most of the light in this room needs to be aimed at the walls, to make the space “feel” bright.
ROOM FINISHES: Walls and ceilings should be bright tones. Matte finishes are recommended because they will appear brighter than finishes which are glossy.
MYSTERIOUS
VIBE: Captivating, artistic, subdued.
LIGHTING STRATEGY: Most of the light in this room needs to be directed at one wall of the room.
ROOM FINISHES: Walls and ceilings should be medium to dark tones. A mixture of matte and glossy finishes is recommend to create texture and visual interest.
BUILDER
VIBE: Pragmatic, economical, quickship.
LIGHTING STRATEGY: Create a uniform grid of downlights to evenly light living areas.
ROOM FINISHES: Walls and ceilings should be bright tones. Floor should be medium to bright tones. Matte and semi-gloss finishes are recommended.
FOREST
VIBE: Dappled, natural, connected.
LIGHTING STRATEGY: This scheme requires a balance of accent light and uplight, to create pockets of bright and dark at the ceiling and floor. Pendants with a patterned shade can also be used to create an organic pattern of bright light and dark shadow..
ROOM FINISHES: Medium tones are recommended, and wood treated with a semi-opaque stain (avoid glossy finishes).
GOLDEN HOUR
VIBE: Social, exciting, active.
LIGHTING STRATEGY: Most of the light should be directed up at the ceiling, to create a mix of color like the sky. This can be complimented with adjustable task lighting to create long shadows to mimic golden hour lighting.
ROOM FINISHES: Walls and ceilings should be bright tones. Ceiling must have a Level 5 matte finish.
GROUNDED
VIBE: Steady, relaxed, protected.
LIGHTING STRATEGY: Graze one of the walls with a bright light recessed into the ceiling.
ROOM FINISHES: Walls, ceilings, and floors should medium to dark tones, with finishes that are textured or matte.
TWILIGHT
VIBE: Surreal, calm, spiritual.
LIGHTING STRATEGY: In this scheme, the ceiling becomes a canvas for light, with a mixture of colored light mixing on the ceiling to hearken back to a sky.
ROOM FINISHES: Walls and ceilings can be medium to bright tones, with matte finishes to create a soft/airy appearance.
URBAN
VIBE: Edgy, dramatic, driven.
LIGHTING STRATEGY: In this scheme, the majority of the light should come from a cool colored accent light, aimed at one wall. This can be balanced with warm decorative lighting. The result is artistic shadows of color, and a memorable vibe.
ROOM FINISHES: Walls and ceilings can be medium to dark tones, with a mixture of polished and matte finishes.
STORM
VIBE: Dramatic, turbulent, contrast.
LIGHTING STRATEGY: The key to executing this look is balance, with some light aimed upward at the ceiling, and adjustable lighting grazing across wall surfaces to mimic sunrays.
ROOM FINISHES: Medium to bright finishes are recommended, with a flat/matte finish.
RELAXED
VIBE: Warm, peaceful, recharge.
LIGHTING STRATEGY: Most of the light in this room needs to be directed downward.
ROOM FINISHES: Walls, ceilings, and floors should be medium tones. Matte finishes are recommended to make space feel softer.
EXPANSIVE
VIBE: Grand, visionairy, satisfyling.
LIGHTING STRATEGY: Most of the light in this room needs to be directed up toward the ceiling and toward the walls.
ROOM FINISHES: Walls and ceilings should be bright tones. Matte & semi-gloss finishes are recommended.
RIPPLE
VIBE: Magical, edgeless, mesmerizing.
LIGHTING STRATEGY: In this scheme, cool teal light is balanced with warm adjustable lights for dramatic effect. Sconces can be used to create a rippled light appearance.
ROOM FINISHES: Walls and ceilings should be medium tones with a semi-gloss finish.
FASHION SHOOT
VIBE: Striking, main-character, confident.
LIGHTING STRATEGY: In this scheme, most of the light in this room needs to be aimed at one wall, and balanced with large pendant lights which act like a softbox for the most flattering lighting.
ROOM FINISHES: Walls and ceilings should be bright tones with a matte finish. Drywall should have a Level 5 Finish.
POWDER
VIBE: Free, floating, fluid.
LIGHTING STRATEGY: Most of the light in this room needs to from adjustable downlights.
ROOM FINISHES: Walls, ceilings, and floors should be bright tones with matte finishes.
SPARKLE
VIBE: Luxe, premium.
LIGHTING STRATEGY: In this scheme, the majority of the lighting should come from decorative pendant lights, with crystal, or soda bubble glass.
ROOM FINISHES: Walls and ceilings can be medium to bright tones, with a mixture of matte and polished surfaces.
LANTERN
VIBE: On Display, showcase, art peice.
LIGHTING STRATEGY: In this scheme, the majority of the light should be aimed at walls without windows, paired with uplight to wash the ceiling with light. This will give people a silhoutte appearance and make for a dramatic scene.
ROOM FINISHES: Walls and ceilings should be bright tones, with matte/flat finishes.
FLOAT
VIBE: Weightless, dramatic, magical.
LIGHTING STRATEGY: This scheme requires that most light is directed up toward the ceiling. Avoid directing light across the surface of columns and walls. To create the appearance of floating shelves, locate lighting between the shelf and the wall and aim the lighting back at the wall.
ROOM FINISHES: Medium to bright tones are recommended, with satin and matte finishes.
